First artefact

This is the first video sketch that I am making for the record label/clothing line I am working with for my research project. This video is basically made to promote the clothing line/record label but it is made in a music video format. It was all made on a cream background with sufficient source of light. The song was written by the actual artists in the video and it was manage by the founder and producer of the record label beautiful music known as David Evans a popular producer in Africa. http://BeautifulMusicOnline.net The format was to have the camera stationed at the front will the artists just kind of demonstrate and dance around the camera showing off there t-shirts and mouthing to the haters about there record label and how good they are. So due to the nature of the kind of video its basically for the people who don’t know about them or those who do and don’t like them, I decided to go with the format of the camera stationed in the front with no movement just to let it be viewed the way a person will if he was sat there watching. So the idea was to make the viewers feel like they were there in the room with no sort of panning camera or anything like that. It is a simple video because that is one of the best qualities of an effective video simplicity.